MANIFESTO:

Our main focus as a company is to make sure the substance of our brand always surpasses the hype of it. Once our hype begins to surpass our substance then that means we've given up on trying to push our creative limits. To us one of the most important aspects of staying relevant in this industry is to constantly practice ingenuity. When a brand stops taking their creative process serious, their hype starts to surpass their substance. It's only a matter of time before their image fades into obscurity. Because of this "substance over hype" is not only our battle cry, its the concept behind Lyrical Soul.

"Strictly living longevity to the destiny."